By Iyanu Oluwajomiloju
The Brand Academy initiative powered by Rite Foods Limited for selected Brand, Industry writers, laced with some online journalists last week was an exciting eye opener for a young reporter like me.
The journey from our take-off point in Lagos to Ososa, near Ijebu-Ode, Ogun State where the factory is located was a big relief from the nerve-wrecking bustle of the sleepless city of Lagos.
With Head office in Opebi, Lagos and factory located in Ososa, the town of the Late Hubert Ogunde, the doyen of Nigerian theater industry, Rite Foods prides itself as the best Sausage manufacturer in the continent of Africa.
The first day at Ososa was spent learning about what the world class food company is doing differently to delight its customers through its numerous brands and products. We also undertook a tour of various parts of the factory like the bakery, beverage section and the power plant. After our lunch, we retire to the Hotel in nearby Ijebu -Ode for dinner and lodging.
On the second day, we were back at the factory to continue with the series of ‘lectures and talks’ where we were told that the health of the consumer is core to the company and this is why the company ensures that Bigi & Rite Sausage Rolls are produced under the best condition in their world class factory with the best hygiene in place.
I also gathered that with the introduction of the Bigi beef sausage roll in January 2010, Rite Foods Limited have since been market leaders in the sausage industry up until now especially with the innovative Rite Spicy beef sausage launched into the market in October 2011.
The Rite and Bigi beef rolls remain a light, filling tasty snacks for a nice time whether, on the go or at your comfort zone. These snacks are meant to revitalize and energise your body all through the day.
Then the range of drinks – made specifically for a good time and to power you for refreshment necessary for a good time! The icing on the cake, I learnt, remains the Fearless Energy Drinks, a non-alcoholic energy beverages that provides you the needed boost whether you are at work, at training or sport, at play and at study. They explained that the Lion’s Logo represents the Nigerianness of the drink. The same Nigerianness also informed the company’s decision to sponsor the on-going Nigerian Idol.
On the whole, Rite’s products line currently includes Bigi Cola, Bigi Cherry Cola, Bigi Ginger Ale, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Chapman, Bigi Ginger Lemon, Bigi Tamarind, Fearless Redberry Energy Drink, Fearless Classic Energy Drink, Rite Spicy, Bigi Beef Sausage roll and Rite spicy beef Sausage roll. The Bigi Premium Table Water is produced with global best practices in purification for hydration, freshness, and healthy living.
The Academy experience was laced with a lot of fun, game and competition which scaled up the excitement for a rookie like me, most especially when I won the competition on the second day.
The journey back to Lagos was also full of fun, especially in the midst of senior colleagues from various media houses coupled with the touch of class from the TPT team. The excitement was cool and amazing until suddenly we got to Ojodu-Berger and I have to disembark to the “warm” embrace of Lagos and find my way home, clutching my Academy Certificate as a Brand Ambassador.
Meanwhile, another right move by Rite Foods is the recent provision of consumable household items to the people of Iwaya community in Lagos, in partnership with Lagos Food Bank Initiative, thereby raising their hope of survival.
The partnership provided the opportunity for the leading company to feed the under-privileged in Iwaya community, yaba, Lagos.
The event which took place on Monday, March 27, 2021, played host to many disadvantaged people in the community, as well as those without means of livelihood, and in dire need of assistance.
Speaking on the initiative, the Managing Director of the company, Mr.Seleem Adegunwa, stated that it was part of the company’s corporate social responsibility (CSR) policy.
He added that the company will continue to collaborate with any organisation that shares the same vision with it, in putting smiles on the faces of deprived Nigerians, to give them a place in the society.
The Rite Foods’ boss affirmed that the household products, which also comprises of the company’s quality food products, would go a long way in tackling hunger, faced by the underprivileged, who could not afford food for themselves, in the community.