Nigerian Breweries Plc has informed the Nigerian Exchange Limited and the investing public of the resignation of its Managing Director and Chief Executive Officer, Mr. Jordi Bel with effect from July 30, 2021 and the appointment of Mr. Hans Essaadi as new Managing Director and Chief Executive Officer with effect from July 31, 2021.
The Company Secretary, Mr. Uaboi Agbebaku in a notification to the NGX today said Mr. Bel, the current Managing Director/CEO, will be completing his assignment in the company on July 30, 2021 to enable him take up another assignment within the Heineken Group, adding that in that regard, the board has accepted his letter of resignation from the board and the company effective on the close of business on July 30, 2021.
He said Mr. Bel joined the company and the board as the Managing Director/CEO on January 22, 2018 and has been able to successfully lead it (company) through a turbulent period and a challenging operating environment.
The company secretary noted that with a keen focus on people development, product innovation, expansion of the route-to-market, cost leadership, customer and consumer focus, stakeholder engagement and ensuring return on investment for investors, the out-going managing director has firmly repositioned the company on the recovery path for a sustainable growth.
The in-coming MD/CEO of Mr. Essaadi, who is currently the Managing Director of Al Haram Beverages, the Heineken Operating Company (“OpCo”) in Egypt joined the Heineken Group as a Sales Representative in 1991.
He subsequently took up increasingly senior roles within the group in sales, export and marketing. He commenced his international career with Heineken Puerto Rico as the Country Manager and thereafter became the General Manager, Brau Union International, the Heineken OpCo in Austria.
Before his current role in Egypt, he was General Manager, Siroco (the Heineken Joint Venture with the Emirates in Dubai) and Managing Director, Heineken Malaysia Berhad, a listed company in Malaysia.
The board of the company is pleased to have a person of Mr. Essaadi’s experience and knowledge to take up the position of Managing Director/CEO of the Company, and to continue the turnaround work started by Mr. Borrut Bel.